Research
- User interviews
- Diary study
- Prototyping
- Usability testing
Strategy
- Brand narrative
- Positioning
- Tone of voice
Design & Production
- Brand identity
- UX & UI design
- Design system
- Motion
Platforms
- iOS
Year
- 2024
Challenge
Everyone saves travel inspiration they never act on. A reel here, a screenshot there, scattered across four different apps and forgotten by the weekend. Rhyme set out to turn that quiet backlog of saved posts into trips people actually take.
Before launch, they brought us in as product and brand team in one. A warm, sticker-led identity and an iOS app built around a single promise. You save the spots, Rhyme handles the rest.





Strategy
Saving is easy. Doing is the hard part, and every travel app before Rhyme quietly ignored that.
So the core loop starts where the inspiration lives. Paste any TikTok or Instagram link and Rhyme reads it, pulls out every place it mentions, and pins them to your map, matched and reviewed in seconds.
From there the app keeps the momentum going. Spots become lists, lists become an AI-planned itinerary, and hotels, flights and bookings hang off the trip itself instead of living in yet another tab.





Outcome
One warm system, end to end. The identity is built like a sticker sheet, with the multi-colour r mark, badge chips for hotels, museums and hidden gems, and playful cutout photography.
A sunlit palette and a single type scale carry that warmth from the App Store screenshots down to the smallest empty state, so the brand feels like one voice wherever you meet it.
The launch site promises it in one line. Plan less, experience more. The product keeps that promise the first time you paste a link.




